Why You Should Avoid Being Drawn in by Product Names

Pay a visit to your Utah Medical Cannabis Pharmacy and you will find strain and product names like Bubba Kush, Fatso, and Purple Afghan Kush. Whatever you do, don’t choose a Medical Cannabis product based solely on its name. Do not get drawn into names to the extent that you believe they tell you something about the effectiveness of the product. They don’t.

Both product and strain names are largely meaningless from a medical standpoint. They mean everything from a marketing perspective, and that’s exactly the point. Manufacturers choose names that will get consumers’ attention. So do growers and processors. They want memorable names that will stick out in the marketplace. But that is as far as they go.

It’s Cannabis Branding

If it helps, think of naming as branding. Imagine you are a Medical Cannabis cultivator here in Utah. You have gone to great lengths to produce a strain completely unlike anything else other cultivators are producing. You want that strain to stand out. So what do you do? You give it a name that people will remember – maybe Mind-Blowing Bonanza of Love.

People would definitely remember that name. But from a medical standpoint, the name tells you very little about what the product can actually do for people. None of this is bad, by the way. Growers and processors need to make money. They need to adopt a business-first mindset if they hope to keep their operations viable. And part of that is branding.

What’s Inside Counts

The number one reason for being ambivalent about strain and product names is this: what is inside the package is more important than the name written on the package. As a Medical Cannabis user, your main concern should be cannabinoid and terpene profiles. It is the cannabinoids and terpenes that provide the relief you are seeking. Product or strain name doesn’t matter much here.

With that in mind, it is very helpful to learn the differences between the three different types of cannabis strains. Type I is THC dominant; Type II is balanced between THC and CBD; Type III is CBD dominant. Each type has its appropriate applications for medical treatment.

Next up, do not forget the terpenes. Terpenes are those volatile compounds that give plants and trees their unique odors. Though the science isn’t quite settled on the mechanisms involved, it does seem that certain terpene profiles can be more effective at treating certain conditions.

Remembering Your Favorites

If we can say one good thing about strain and product names, it is that they help patients remember their favorites. That’s a good thing. If you find a product that works for you, and it has a memorable name, you aren’t likely to forget it. You will be able to walk right up to the Medical Cannabis Pharmacy, tell them what you want, and walk away with your medicine. Easy peasy.

Understand that this is exactly what growers and manufacturers want. That’s why they and their marketing teams pick such interesting names. They want customers to be able to easily remember their favorite products; it is no different than any other industry. Names mean things because they stick in our brains.

Speaking of brains, just use yours in your search for the optimal Medical Cannabis treatment. Do not let yourself be drawn to a particular product because it has a name that appeals to you. The name probably means nothing from a medical standpoint; it is only there for branding purposes. Your concern is strain type, dominant cannabinoid, and terpene profile. Get that right and it won’t matter what a product’s name is.

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By UtahMarijuana.org
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Published July 29, 2022

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